The Digital Marketing Blog

Richard Walker

SEO Basics – Making Search Work For Your Business

What Is SEO? Understanding SEO basics Simply put, SEO – Search Engine Optimisation – is the process of improving the quantity and quality of traffic to your website, and therefore exposure to your brand, through organic or natural search engine results.  In this context, natural or organic basically means any results that are not paid for. In this article, we look to cover SEO basics to help you better understand the importance of SEO and how getting it right to provide a boost to your business. How Does SEO Work? Understanding Search Engines The primary function of any search engine (SE) such as Google is to deliver relevant search results

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Richard Walker

6 Actionable Insights To Create SEO-friendly Content

What is the key metric to measuring content success? According to most thought leaders and marketers, organic traffic is the key determinant of success when it comes to content strategy. The challenge then is creating content that is both informative and well written but does its job from a Search Engine Optimisation (SEO) perspective. Getting ahead of the game and adding your SEO process at the content strategy stage will not only ensure your content hits the mark for your customers but puts you on the right track for when you begin to write.  This article will walk you through some simple steps to creating SEO-friendly content that will bring more value

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