Data and Lead Generation
Grow your business more profitably through our unique data profiling and customer segmentation approach
A smart approach to winning more work and growing your business’ profitability.
If you could win more customers just like your most profitable customers, would you do it?
Sounds like a trick question doesn’t it? It is possible. But first you need to know who your most profitable customers really are and, more importantly, what makes them so.
Why Data and Lead Generation?
Our approach to a data driven lead generation strategy
How well do you really know your customers?
Do you know:
- What they purchase?
- Why they purchase?
- How often they purchase?
If the answer to one or more of those questions is “no”, don’t worry you aren’t alone.
Our data-driven customer profiling can provide insight into your customers to help you better serve your existing customers whilst also helping you win more just like them.
Using your existing customer data we can perform an extensive data profiling match that can cleanse, enrich, deduplicate and improve your data.
SEGMENTATION AND PERSONA DETAILING
By segmenting customer data we can group customers by commonalities and create customer personas to improve customer understanding and targeting.
NEW BUSINESS PROSPECTING
Once we understand your “ideal” customer we can start the process of finding more just like them, so we can help you grow more profitably!
Finally once your new prospects have been identified, we can produce a detailed plan of how to win you more business from prospects just like those that are already spending from you.
Give your Lead Generation Strategy a boost by widening your channel marketing approach. As part of your overall digital strategy why not consider some of the following services?